Gold Toe Men's Sock – Gold Toe Brings Real Innovation

The new Gold Toe ADC (All Day Comfort) sock line, featuring Outlast® phase-change fabric technology, is the first and only men’s dress/casual sock to contain these smart fibers. Through an exclusive agreement with Outlast, Gold Toe brings real innovation to department store dress/casual socks. Gold Toe ADC keeps feet comfortable by absorbing, storing and releasing heat as needed.

MAX, Gold Toe’s new line of men’s athletic socks, features smart fabric technologies (Outlast and CoolMax®) to keep feet cool and dry and stress support construction for maximum comfort. Providing more differentiation and advanced construction features, Gold Toe MAX is the next evolutionary step for department stores’ traditional athletic sock offering.

Gold Toe ADC and Gold Toe MAX, like all Gold Toe products, will be available exclusively at department stores nationwide in July 2003.

These new products provide a level of technology and performance previously unavailable in department store socks. Gold Toe is bringing the first new technological innovation to the department store sock category in more than a decade. That means retailers carrying the Gold Toe ADC and MAX lines will be able to attract a wider consumer base, said Trish McHale, vice president of marketing for Gold Toe. We’re committed to working with our retail partners to enhance the department store shopping experience.

The new product lines continue Gold Toe’s long tradition as the standard of excellence in the hosiery industry. Already the dominant player in department stores dress/casual and athletic styles, Gold Toe expects the new products to further enhance this position. In addition, the ADC and MAX lines compliment the entire Gold Toe offering, which comprises about one-half of men’s and one-third of women’s department store sock sales.

Gold Toe ADC Provides Climate Control for Your Feet

Gold Toe ADC, the first and only line of men’s dress/casual socks to feature Outlast yarns, absorbs excess body heat when too much is created and releases heat when needed most. Clammy feet and overheating are much less likely to occur, assuring maximum comfort. And, of course, each sock features reinforced construction for extra durability. The product line consists of four styles: The ADC Dress Rib, The ADC Fluffie, The ADC Pindot and the ADC Liner.

Working with Gold Toe is consistent with our mission to partner with market leaders to bring Outlast® Adaptive Comfort® technology to mainstream consumers, said Outlast’s VP North America, Brad Poorman. Our phase change technology is a natural fit for Gold Toe's All Day Comfort (ADC) collection. Our smart technology will interactively buffer temperature swings to provide superior comfort and performance at work and play. The benefit will be a refreshing unique experience for the consumer's feet all day long.

Gold Toe MAX is Performance-Built from Smart Fabrics The Gold Toe MAX line of athletic socks features smart fabric technologies (Outlast and CoolMax) to keep feet cool and dry and construction technologies (Cushion Tec® and CST) for ultimate comfort. The MAX line consists of the Pro Cushion Series, the CoolMax Series, the Outlast Series and the CST Series, each with its own unique innovations. Universally, across the line, each sock contains the legendary reinforced Gold Toe® for extra durability as well as a Y heel for deeper heel pocket, providing a perfect fit.

Also see; athletic socks.

About The Author:

Rony Swede is a successful author and regular contributor to http://www.socks-n-socks.com. Having indulged in countless sporting activites over the years, Rony is a self-appointed expert on socks and enjoys sharing his insights with consumers.

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