Women's Pilates Sock – Innovative Comfort Fit

Moretz Sports and Kathy Ireland Worldwide have announced that they will be expanding their 10-year partnership in apparel with the early fourth quarter launch of Kathy Ireland PowerSox for Women.

The new collection will debut in over 3,400 mid-tier national and regional sports and shoe retailers and includes an innovative treaded sock for Pilates. The announcement was made jointly by John Moretz, CEO, Moretz Sports, makers of PowerSox, and Kathy Ireland, CEO and chief designer, Kathy Ireland Worldwide.

Our difference is in the fit, explained Ms. Ireland, who is also a certified fitness trainer. Our KI PowerSox for Women is designed with our unique comfort fit system that women require for many forms of activity. Whether you¹re taking a Pilates class or running errands, women demand comfort for the way they live. Comfort is not a trend, it¹s a revolution.

We have an amazing partnership with Kathy, said Mr. Moretz. From day one, she¹s proven to be big business for us in the apparel industry. Her brand speaks to today's women, especially moms. Kathy is her audience. She has three children and balances motherhood with life's other demands.

The Kathy Ireland PowerSox for Women Pilates treaded sock is available in four styles and is designed to be used for Pilates classes as well as other forms of exercise. It minimizes the risk of slippage due to perspiration, while also protecting the feet from exposure to bacteria and other germs. The line also includes sport-specific elite styles for walking and running; as well as several classic all-sport socks.

With the popularity of Pilates on the rise, we think this new product will be a huge seller for retailers, said Mr. Moretz. This is just another example of how Kathy remains true to her mission statement: finding solutions for families, especially busy moms.

The great partnership between Kathy Ireland and Moretz Sports began in 1993, when John Moretz gave Kathy Ireland a pair of Moretz socks to test while she was on one of her frequent camping trips. Kathy loved the socks¹ performance, and before long, the idea of providing a profoundly comfortable Moretz sock for modern, active women became a reality. Soon, Kathy Ireland socks were recognized as number one in product innovation and received high marks for product relevance and customer loyalty by retail industry consultants Kurt Salmon Associates. The Kathy Ireland-Moretz partnership was truly built from the (camping) ground up!

Today, Kathy Ireland Socks are the most widely worn brand of women¹s socks in the country, selling over 12 million pairs each year. The Kathy Ireland brand includes partnerships in apparel, jewelry and home products, which include area rugs, flooring, furniture, lighting, wall art, decorative accessories, bedding, tabletop and window coverings.

This marks an exciting moment in the history of the Kathy Ireland Brand. When my design firm began developing home products, we discovered the value of offering our products through many fine independent retailers throughout the country, said Ms. Ireland.

We felt it was just as important to diversify our retail partnerships within existing apparel categories. This announcement reflects our new retail strategy of offering products at different levels of distribution.

Also see; athletic socks.

About The Author:

Brigitta Orchard is a successful author and regular contributor to http://www.socks-n-socks.com. Find clearance socks, diabetic, sport, tube, high, baseball, mens, womens, kids, hiking and more.

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