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Blister Control Sock – New Fibers Mean Better Protection |
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October 30, 2003 By: Roxy Ryba Blister Control Sock – New Fibers Mean Better ProtectionNew Fibers are revolutionizing the once sleepy sock industry and have captured the attention of sports retailers and consumers alike. Ridgeview, maker of the Rockport, Coleman and Woolrich sock brands, is the first to introduce a line of technology-specific socks created to perform targeted functions such as moisture management and blister control. TechLine by Ridgeview, is the new technical apparel line geared both for serious athletes and as everyday activewear. Test runs gained such immese and immediate customer loyalty from early adopters that a broad-scale national roll-out this Spring at The Sports Authority, Just For Feet, Galyan’s and Oshman’s beginning in March, with pairs selling for under $10. Field tested, athletes absolutely swear by the moisture control sock featuring TRANSPOR fabric. Consistently, they comment that it provides a significant leg up on any other fabric technology that moves moisture away from the skin and continuously provides wearers with a dry layer next to the skin, whatever the weather. A fabric technology breakthrough, TRANSPOR allows the sock to go beyond wicking because its yarns do not absorb perspiration but rather move perspiration vertically to the outermost layers. Imagine pouring a cup of water into a sock, giving it a squeeze, and within seconds the inner layer next to your skin feels dry. Technology-specific constructions for athletic and activewear is at the lead driven by a new consumer expectations and heightened activity levels. The three technical socks being introduced this spring under the TechLine name include: TRANSPOR For Dry Feet. TRANSPOR socks provide the next generation in moisture management technology through a permanent, proprietary technology which enables fabric worn next to the skin to be dry on the skinside while moist on the outside. Perspiration exits vertically through the spaces between the yarn in the TRANSPOR dry layer and spreads horizontally across the wicking layer where it evaporates. BLISTER GUARD For Blisters. The BLISTER GUARD System, made with 100% DuPont Teflon brand fiber, utilizes an inherent patented technology to significantly reduce friction against skin. OUTLAST To Regulate Body Heat. OUTLAST Temperature Regulation is the only fiber, fabric and foam guaranteed to absorb, store and release body heat to keep body temperature just right over a broad range of activity levels. Founded in 1912, North Carolina-based Ridgeview, Inc. designs, manufactures and markets a broad line of sports, rugged outdoor and heavyweight casual socks under the Rockport, Coleman, Woolrich and their own Ridgeview brand names as well as a wide variety of women’s tights, trouser socks, pantyhose and knee-highs. TRANSPOR is a licensed, patented technology from Minneapolis-based Dry Fibre, Inc. Also see; athletic socks.About
The Author:
Roxy Ryba is a successful author and regular contributor to http://www.socks-n-socks.com.
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