Hosiery Shopping
Online Sock Store – A Wide Selection And Easy To Navigate

October 22, 2003

By: Rony Swede
Website: http://www.socks-n-socks.com

Online Sock Store – A Wide Selection And Easy To Navigate

The Internet's oldest designer and name brand hosiery e-commerce site will re-launch in February as AlexBlake.com, the company announced today. The new site will offer the widest selection of name-brand hosiery products available anywhere.

Peter A. Sheinbaum, president of AlexBlake.com, has steered the Web site's development since he joined the company early last summer. He was previously manager of electronic commerce for E! Entertainment Networks/E! Online, where he created, developed and managed E! Online's e-commerce Web site, shop.eonline.com.

Having successfully developed and managed shop.eonline.com, Sheinbaum brings a wealth of e-commerce expertise to AlexBlake.com. He has extensive experience in overseeing all facets of Web site management and operations. He received his MBA from The Anderson School at UCLA and also held positions at Lehman Brothers and Chemical Banking Corp., both in New York City.

Targeted to busy women, AlexBlake.com is the premier Internet destination for top-quality name-brand hosiery, providing unparalleled customer service, the widest selection and unsurpassed convenience. Beginning today, women will never again have to experience a chore they love to hate: shopping for hosiery. AlexBlake.com announces the launch of its e-commerce site, the premier Internet destination for first-quality, name brand and designer hosiery.

AlexBlake.com ends the frustration of searching through cluttered department store displays; the aggravation of never finding the right size and color; and the irritation of making frequent return trips.

Offering the widest selection of hosiery available anywhere — including designer brands such as Donna Karan, Hanes, Hippies, Evan Picone, Ellen Tracy, Oroblu and more — the site saves time for women by eliminating the many hassles of department store hosiery shopping.

Designed for women by a woman, AlexBlake.com was founded by Marcy Pettitt, an attorney and mother of two, who attributes her own hosiery shopping experiences as the impetus of the site. It didn't make any sense to have to leave the home or office to purchase the same brand, style and color of pantyhose you wear every day. It's a buying process that is ideally suited for the Internet.

Peter A. Sheinbaum, the architect and former manager of E! Online's e-commerce site, shop.eonline.com, is president and COO of AlexBlake.com and the driving force behind the Web site's development.

U.S. consumers buy nearly 4.8 million pairs of sheers, tights and socks each year, and they spend an average of three to four hours a month shopping for them. AlexBlake.com is giving that time back to our customers by providing an easier, more convenient way to purchase hosiery.

AlexBlake.com's unique features include: wear-test reviews providing objective and accurate information on the style, fit and comfort for each product; a glossary and search tool designed to help customers tailor their product search; the Hosiery Club, a proprietary repeat-ordering system which allows customers to have favorite products delivered to their homes or offices whenever they choose; and a no-questions-asked 30-day money-back guarantee on all products. In addition, Hosiery Club members receive free standard shipping. E-mail and telephone support and real-time order tracking are standard features of the site.

Targeted to busy women, AlexBlake.com is the premier Internet destination for top-quality name-brand hosiery, providing unparalleled customer service, the widest selection and unsurpassed convenience. The company was founded in 1995 as Top-Drawer.com and is headquartered in Los Angeles, Calif. AlexBlake.com is a privately held company.

Also see; socks.

About The Author:

Rony Swede is a successful author and regular contributor to http://www.socks-n-socks.com.  Socks of every style. Find clearance, diabetic, sport, tube, high, baseball, men’s, women’s children’s hiking and more.


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